User interface (UI) design refers to the aesthetic elements by which people interact with a product, such as buttons, icons, menu bars, typography, colors, and more. User experience (UX) design refers to the experience a user has when interacting with a product.

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Web development is the work involved in developing a website for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.

It is the marketer's job to understand the buyer's journey and create a sales and marketing funnel that enables the buyer to decide if the product is a good fit for them. Along the way, your buyer will have questions and need certain information to move them closer and closer to a product purchase.